How to Build Links that Drive Traffic and Don’t Get Penalized

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No business can succeed if its customers never learn about it. With proper link building, you can effectively reach out to potential and current customers through search engines like Google, Yahoo and Bing. With the right amount of dedication and patience, you can build links that drive traffic to your site—and don’t get penalized by the search engines. Follow these tips to learn how to build links without getting penalized.

Why do you need links?

Links are a valuable commodity for any website looking to rank higher in search engine results pages (SERPs). Google and other major search engines view links as votes of confidence, meaning that the more links your site has pointing to it, the more likely it is to rank for relevant keywords. However, not all links are created equal. For links to be effective, they must be high-quality and come from reputable sources.

What type of links should you be getting?

There are three types of links you should be striving for: 

1. Editorial links are given by other bloggers or journalists who have independently decided that your content is worth linking to. These are the most valuable but also the hardest to get. 

2. Guest post links, which come from posting articles on other blogs in your industry. It’s important to guest post not just because it’s a link to your site but because it helps show Google that you’re an authority figure in your niche.

3. Social shares are when someone posts a link back to one of your blog posts on their social media account. If they tag you in the post, it will give you another set of eyes looking at your blog and hopefully sharing it with more people. Even if they don’t tag you, there will still be some people who see it and might click through to read more about what you wrote. If they like what they see, chances are high that they’ll share it too!

How do you get the links?

Link building can be a tough and confusing process, but it’s essential if you want your site to rank high in search engine results pages. The more links pointing back to your website from other sites, the higher the SERPs you’ll appear for relevant keywords. Building links can take time, so here are some tips for getting started:

• Choose link-building tactics that will get you results quickly. You may need to change tactics after about six months of work if things don’t go well. 

• Network with people who might have an interest in linking to your content or endorsing you as an expert by following them on social media or contacting them directly via email or phone call. It never hurts to ask!

• Research top websites in your industry and find out where they’re getting their links. Approach these webmasters with a brief introductory email, asking for feedback on your business or inviting them to participate in one of your online campaigns. 

• Write guest blog posts for top websites in your industry, including comments on blogs related to your topics.

What can go wrong with SEO?

SEO can be a complex and ever-changing field, so it’s important to stay up-to-date on the latest trends. However, even if you’re doing everything right, there’s always the potential for something to go wrong. Fortunately, with a little research and preparation, you can build links that drive traffic without incurring penalties from Google. Link building for local SEO has become more difficult as Google has made strides in penalizing sites that have been inappropriately linking. Sites now need to take precautions to avoid getting caught out by over-optimization or spamming techniques. The key thing about link building is establishing yourself as an authority site, not just posting links all over the place or trying to solicit links from everyone you know.

Where should you start?

If you’re new to link building, the process can seem daunting. But don’t worry – it’s not as complicated as it seems. Here are some simple tips to get started:

 1) Think about what links your site needs to rank for a specific keyword or topic. 

2) Determine how you want to build those links – for example, by guest posting on another blog or submitting a guest post on an authoritative blog. 

3) Look at highly authoritative sites (SEOmoz is a good place to start). 

4) Start by reaching out to bloggers with large followings to see if they’ll publish your content. When starting, pick people within your niche with a lower following count, so they’re more likely to say yes. You can also reach out to bloggers using social media networks like Twitter. 5) Use SEOmoz Pro Analytics to do a local SEO audit of your website’s backlinks. It will show you which pages need more backlinks, which words on those pages should be targeted for keywords, and how many backlinks each page has already.

Main photo:Shafin_Protic/

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